Rip on Microsoft all you want... they're still richer than you. The revenue generated by Downloadable Content on the Xbox Live service has apparently reached the ten figure bracket, according to Chief Operating Officer Dennis Durkin.
It seems the new strategy of 'launch-sustain-retain' as opposed to 'launch and leave' is working wonders; especially considering close to 50% of all Xbox Live Members are full Gold Members. This can only spell 'win' for Microsoft.
Will Sony be able to parallel this feat? That is the question.
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